Breakers Get First Dibs. Bots Fight Over the Rest.
In Part 1 I went looking for the bots that beat us to every drop. I found them. Rental sites, tier lists, cook groups charging $50 a month. But the whole time, a different question kept bugging me.
Why is there so little left to fight over in the first place?
So this time I followed the boxes.
In March 2025, Fanatics CEO Michael Rubin gave a rough breakdown of where Topps hobby product goes. About 20% to big-box retail. About 40% to hobby shops. About 40% to breakers. (REPORTED, Cardlines)
Rubin's rough split. Notice what's missing. Topps has never said how many boxes it sells to us directly on topps.com.
That question mark is where you and I shop. It's also where the bots shop.
Here's where I landed after weeks of digging. Breakers get first dibs. Everyone else fights over what's left, and the bots are really, really good at fighting. I don't think the breaker program invented bots. But I think it's a big part of why they exist, and why they win.
I'll show you the evidence for that. I'll also show you the evidence against it, because some of it is pretty strong.
Full disclosure first. I'm a breaker. I run Marvel and Star Wars breaks on Whatnot. I get my boxes from my local card shops, from online retailers like Dave & Adam's, Blowout and Steel City, and on the rare, rare, rare occasion I actually get through a drop or EQL. (Yes, two of those shops are at the top of the leaked spend list you'll see below. I'm part of this chain too.) So I'm not writing this from the outside. Breaks are how a lot of people get into this hobby, and I'm not here to say breaking is the problem. I'm here to ask who gets the boxes, and why.
New to breaks? A break is when someone opens a box or case live on stream and sells spots. You might buy one team, or one character, for $20 instead of paying $900 for the whole box. Whatever cards hit your spot get shipped to you.
How I'm labeling things. This post leans on leaked documents and third-party data, so I'm tagging every claim.
- VERIFIED: I saw it on the company's own page, in a court record, or in a capture I have on file.
- REPORTED: a news outlet or trade site said it, and I'm citing them.
- ALLEGED: someone claims it and nobody has confirmed it.
- ESTIMATE: a third party's math, or mine. I'll say which.
Meet Breaker Direct
When Fanatics bought Topps in January 2022, it started pulling hobby product away from the big wholesale distributors and selling direct. By 2024, trade sites were reporting that Southern Hobby and GTS were no longer getting Topps at all. (REPORTED, Cardlines and Sports Collectors Digest)
GTS, one of the biggest hobby distributors, on losing Topps. Sports Collectors Digest, Aug 2022.
That's where the breaker program comes in. Topps now sells to three kinds of direct accounts: hobby shops, retailers and breakers. You apply through a Fanatics site called Fanatics Collect Pro. The breaker form is literally titled "Topps Breaker Direct Application Form." (VERIFIED)
And right now, you can't get in. On January 13, 2026, Topps closed new applications for all three account types. The page says it's to "thoughtfully manage production and product access." Accounts approved before that date keep going. (VERIFIED)
The Fanatics Collect Pro application page. Captured Sep 2026.
So whoever was in before January is in. Everyone else waits. Topps' own partner page says dealer windows "vary by product availability and program capacity." (VERIFIED)
The freeze didn't come out of nowhere. In December 2025, a smaller breaker posted on Instagram that Fanatics was downsizing its breaker program to focus on bigger accounts, and that their own partnership would end on January 1, 2026. (VERIFIED that they posted it. What they say about Fanatics' plans is ALLEGED.) Two weeks after that date, applications closed.
What being a partner gets you
This is the part that surprised me. Being a direct breaker doesn't only mean you can buy boxes. On some releases it means you get to open them first.
For 2024 Bowman Draft, Fanatics Live ran early access breaks with five partner breakers: Filthbomb, WeTheHobby, Swish, Blez and KK Sportscards. For 2024 Topps Chrome F1, it was P1CASTLE, Goldenpulls, Casebreakz, JoshODeezy and The Monster Card Shop. Fanatics announced this on its own blog. (VERIFIED)
Fanatics Live's 2024 Bowman Draft preview, promoting early access for partner breakers.
A few more things I found:
- Instant Rips launched on Fanatics Live in March 2025 as digital pack reveals. Sports Illustrated reported that they "can only be purchased through breakers on Fanatics Live." (REPORTED, Sports Illustrated, Mar 13, 2025)
- One breaker told Yahoo Sports that breaking a product before its release date can get your allocation suspended. (REPORTED, Yahoo Sports, Jul 2025) So the rules cut both ways. Early access is a reward you get from Topps, not something you take.
Why that matters: it's all one family
Here's the thing that makes this different from, say, a sneaker brand picking favorite stores. Fanatics owns almost every step between the printer and you.
One company, four jobs.
- Fanatics took a stake in GC Packaging, a card printer, in 2022. (REPORTED, Sportico)
- Topps makes the cards and decides who gets them. (VERIFIED)
- Fanatics Live is its own breaking app, launched July 2023. (VERIFIED)
- Fanatics Collect (formerly PWCC) resells and auctions the singles afterward. (REPORTED, Front Office Sports)
So when early access runs through Fanatics Live, Topps isn't just picking favorite breakers. It's sending first dibs to breakers who stream on the app Fanatics owns. That's the backdrop for the leak.
The leak: a leaderboard for who gets boxes
Topps has never published how it splits product between partners. But in early 2026, we got a peek.
In late January 2026, photos of internal Fanatics documents started circulating online. They were reportedly shown to Topps partners in private meetings at the National near Chicago, July 30 to August 1, 2025, and they're stamped "PRIVILEGED & CONFIDENTIAL." Sports Card Radio published them on January 30. Cardlines broke them down on February 13. Fanatics didn't respond to Cardlines' request for comment. (REPORTED, Sports Card Radio and Cardlines. The documents themselves are ALLEGED, since Fanatics hasn't confirmed them.)
Cardlines' breakdown of the leaked partner documents, Feb 13, 2026.
The biggest takeaway is a slide called "Participants Sales." It ranks direct partners by how much they spent over a rolling 12 months. Here are the names and numbers that were reported. (ALLEGED)
| Partner | What they are | 12-month spend | Where the number comes from |
|---|---|---|---|
| Blowout Cards | Online shop | $49.7M | Visible in the leaked pages |
| Dave & Adam's Card World | Online shop and breaker | $42.3M | Reported by Cardlines |
| Blez Sports Cards | Breaker and hobby shop | $17.1M | Visible in the leaked pages |
| WeTheHobby | Breaker | $13.6M | Visible in the leaked pages |
| Filthbomb | Breaker | $12.9M | Reported by Cardlines |
| Backyard Breaks | Breaker | $9.8M | Visible in the leaked pages |
| East West Sports Cards | Breaker and hobby shop | $7.5M | Reported by Sports Card Radio |
| Card Vault | Store chain | $3.4M | Reported by Cardlines |
That's about $156 million from eight accounts in one year. (My math, adding up the reported figures.)
The pages also show forecasts. Dave & Adam's spent about $51.4 million in 2024 and was forecast to hit $103.7 million in 2025. Blowout went from $68.3 million in 2024 to a forecast $75 million. (REPORTED FROM LEAK) That's two online shops forecast at nearly $180 million in a single year.
The breaker pages read like report cards. WeTheHobby's says it runs "2 streams at a time, 12 hours a day, 7 days a week." Blez's calls it "#1 in breaker spend YTD in Breaker Direct Program." (REPORTED FROM LEAK)
Notice three of the five early access breakers from Bowman Draft are on this list. Blez, WeTheHobby and Filthbomb.
The meeting schedule even includes a "Breaker Direct Dinner," with eleven breaking operations at the table: Blez, East/West, Filthbomb, WeTheHobby, Bargain Hunters, Mojo Breaks, Mamabreaks, Monster Breaks, TFF Breaks, Backyard Breaks and Suncoast. (REPORTED FROM LEAK)
What moves you up
According to Cardlines' read of the documents, spend isn't the only thing that counts. Partners who also do these things rank better: (ALLEGED)
- Breaking on Fanatics Live, the Fanatics-owned app
- Being a "hybrid" breaker and hobby shop
- Showing up to Fanatics and Topps events
And here's the line that matters most for this post. According to Sports Card Radio, the Dave & Adam's page says certain breaking operations were picked for "stronger allocation support" in exchange for breaking product on the Fanatics platform. (REPORTED FROM LEAK) That's more product for loyalty to Fanatics' own app, in Fanatics' own documents, if they're real.
Card Vault, the store chain co-owned by Tom Brady, reportedly gets different pricing based on how close its stores are to sports stadiums. (REPORTED FROM LEAK)
The shops that set the price
This is the part that made me want to throw my phone. Fanatics' page on Blowout, its biggest online distributor, says Blowout has "strong market making/market signaling ability" and calls it "a guidepost for secondary market pricing." (REPORTED FROM LEAK, visible in the leaked pages) In other words, Fanatics watches what its biggest shops charge as a signal for what the product is worth.
The pages also mention a "profit-sharing model" between Fanatics and its distributors. Blowout's page says it has "very limited participation" in it. Dave & Adam's spending chart includes a "Profit Share" category. (REPORTED FROM LEAK, visible in the leaked pages) The pages don't explain how it works, and I couldn't find anyone who has reported the details. So I can't tell you who shares what with whom. I can tell you it exists, and that the biggest shops are part of it.
Now look at what those shops charge.
| Product | Topps' price | Dave & Adam's | Steel City |
|---|---|---|---|
| 2026 Topps Series 1 hobby box | $99.99 | $209.95 | $209.95 (sold out) |
| 2025-26 Topps Chrome Basketball hobby box | $369.99 presale | about $1,250 (sold as a $14,999.95 case) | not listed |
Shop prices checked Sep 25 to Oct 1, 2026. Topps prices from Checklist Insider. The Chrome Basketball box price is my math, the case price divided by 12. (VERIFIED, my captures)
That's about double what Topps charged for Series 1, and more than triple for Chrome Basketball. It's also more than those boxes were actually selling for secondhand. Series 1 was going for about $137 to $189, and Chrome Basketball for about $925. (ESTIMATE, from my price chart below)
To be fair to the shops, they don't set Topps' price, and nobody outside knows what they pay Topps per box. Shipping, staff and overhead are real. And yes, I buy from these shops. When a drop sells out in two minutes, they're often the only place left to get a box.
But that's kind of my point. Fanatics' own documents call these shops a "guidepost" for market pricing, and they get perks like profit sharing on top of their allocation. When release-week boxes sit at 2x, it's hard to call that an accident. It's the same gap the bots are chasing. The shops just get to sell into it legally, with Fanatics' blessing.
What the documents don't show is the actual formula. No tier names. No percentages. No "spend $10M, get X cases." So we know the ranking exists and roughly what feeds it. We don't know exactly how the 40% gets carved up.
The medallion letter
There's one more piece, and I want to be careful with it. In April 2026, an anonymous account on X posted a letter claiming Topps runs a "medallion" program. The letter says a small group of breakers pays $150,000 a month to be in it, and gets 60% of first-wave product while about 90 other breakers fight for scraps. Sports Card Radio covered it and said plainly that it hasn't verified those numbers. Neither have I. (ALLEGED, anonymous)
If it's real, it lines up with the leaked slides. If it's not, the slides still say plenty on their own.
Why this matters for you
Put it together. If allocation follows spend, and spend follows who already has the most product, the biggest accounts keep getting bigger. A new breaker can't even apply right now. And a regular collector was never in the system at all. We're whatever's left after the leaderboard eats.
Who the top breakers are, and how big they've gotten
Nobody publishes dollar figures per breaker. Not Topps, not Fanatics Live, not Whatnot. So I went with the closest thing we have.
In February 2026, Sports Card Radio published a leaderboard of Fanatics Live sellers, built from the app's public numbers and ranked by how many buyers each one has had. It covers July 2023 to February 2026: 148 sellers and about 3.1 million buyers. (REPORTED, Sports Card Radio)
One note on the source. Sports Card Radio's newsletter also covers AI auto-bidding tools, so it isn't a neutral party on automation. Its site is also down right now, so I'm citing archived copies. I'm using its data because nobody else has published anything like it.
| Rank | Seller | Buyers (est.) |
|---|---|---|
| 1 | Filthbomb | 285,300 |
| 2 | VIPRIPS | 250,600 |
| 3 | Break'n Bad | 164,700 |
| 4 | WeTheHobby | 151,500 |
| 5 | The Monster Card Shop | 121,700 |
| 6 | East West | 111,800 |
| 7 | Waxxed | 89,300 |
| 8 | Swish | 89,000 |
| 9 | Mojobreak | 85,800 |
| 10 | Going Twice | 82,700 |
| 11 | BlackTie | 81,500 |
| 12 | Suncoast | 73,900 |
| 13 | LilPullman | 61,900 |
| 14 | Mama Breaks | 58,600 |
| 15 | Mitch's | 53,500 |
| 16 | Dave & Adam's | 52,600 |
| 17 | Collecting Dust | 50,700 |
| 18 | Sports Cards Nonsense | 47,800 |
| 19 | Overtime Rips | 44,700 |
| 20 | FreshWax | 43,600 |
| 21 | CardVault Breaks | 39,800 |
| 22 | Dimetime | 34,800 |
| 23 | 225 Breakers | 34,500 |
| 24 | DGN | 33,700 |
| 25 | Rizo | 31,900 |
Filthbomb, WeTheHobby, Swish and The Monster Card Shop all show up in the top 8. All four got early access breaks from Topps. Filthbomb and WeTheHobby are also on the leaked spend list.
Now look at how concentrated it is.
25 sellers, 70% of the buyers. This counts buyers, not dollars.
The top 10 sellers account for 46% of buyers. The top 25 account for 70%. The other 123 sellers split the remaining 30%. (REPORTED, Sports Card Radio. The percentages are my math from its leaderboard.)
So how much money is that?
Buyers aren't dollars, so I went looking for the money too. Sports Card Radio pulled every Fanatics Live stream through April 2026 and counted about $1.11 billion in sales since launch. (REPORTED, Sports Card Radio) And the money is even more lopsided than the buyers:
- The top 5 shops drive about 50% of all sales on the platform.
- The top 23 drive about 80%.
- The bottom half of sellers combined make under 5%.
(REPORTED, Sports Card Radio) So roughly $890 million of that $1.11 billion has gone through about two dozen sellers. (My math, 80% of $1.11 billion.)
It's speeding up, too. Average sales per stream went from $8,255 in September 2024 to $17,867 in April 2026. Fanatics Live was on pace for about $928 million in 2026, up from $561 million in 2025. (REPORTED, Sports Card Radio)
The biggest numbers are wild. In 2026, WeTheHobby was on pace for about $15.1 million a month on Fanatics Live. East West Sports was at $11.3 million a month. East West's biggest stream ever was a 21-hour Topps Chrome release marathon in April 2026 that sold $742,323. That was 380 orders from just 111 buyers, about $1,950 per order. (REPORTED, Sports Card Radio)
It's not just Fanatics Live
The biggest breakers are on every platform. Here's what their main Whatnot accounts showed as "sold" when I checked on October 1, 2026: (VERIFIED, Whatnot profiles)
- Swish Breaks: 634,400 sold
- Backyard Breaks: 528,300 sold
- WeTheHobby: 526,200 sold
- Blez Sports Cards: 476,500 sold
And that's just one account each. Most of them run several.
These are companies now, not guys in a basement. WeTheHobby had more than 160 employees as of December 2025. (REPORTED, Rochester Business Journal) Fanatics' own leaked page on Backyard Breaks describes an "80+ Employee Organization" that was "Projecting $270M in revenue in 2025," and says it built "one of the largest baseball audiences on WhatNot due to direct relationship with Fanatics." (REPORTED FROM LEAK) And Fortune reported that another Whatnot breaker, Bargain Hunters Breaks, was on track for $15 to $18 million in sales in 2025 alone. (REPORTED, Fortune)
The 10 cases
One example sums up the gap. In February 2026, Cardlines reported claims that Backyard Breaks had 10 cases of Topps Chrome Sapphire, while the public sale capped buyers at 2 boxes each. (ALLEGED, Cardlines)
It keeps happening. On release day for 2026 Bowman's Best, collectors reported waiting 20 minutes to check out and watching their carts drop from 10 boxes to 2 to 1 to sold out. That same day, Backyard Breaks pulled a Shohei Ohtani 1/1 on stream. (REPORTED, Sports Card Radio)
Ten cases for one breaker. Two boxes for you, if you got through the queue. That's the math the rest of this post is about.
Why this feeds the bots
If any of this feels familiar, it's because concert tickets went through the exact same thing.
In 2016, the New York Attorney General studied how tickets to big shows were actually sold. The federal Government Accountability Office summed it up later. On average, 38% of tickets went to presales like fan clubs and credit card holders. Another 16% were held back for insiders like the venue, the artist and promoters. Only 46% ever went to the general public. (VERIFIED, GAO-18-347)
The GAO also found that when tickets are priced below what people will actually pay, resellers and bots move in to capture the difference. (VERIFIED, GAO-18-347)
Tickets vs. cards. For tickets, we at least know the public's slice. For cards, we don't.
It gets closer. In September 2025, the FTC sued Live Nation and Ticketmaster. The FTC says a senior executive wrote that the company should "turn a blind eye as a matter of policy" when brokers broke posted ticket limits, and that an internal review found five brokers controlling 6,345 Ticketmaster accounts. (ALLEGED, FTC complaint) On September 29, 2026, a federal judge refused to throw the case out. (REPORTED, TicketNews)
The ticket world got a study and a federal report. The card world has one CEO's rough percentages and a leaked slide.
The line to you
Here's how I picture it, based on everything above.
A simplified picture of who gets a shot at a box, and when. Conceptual, based on Rubin's split and the early access posts.
By the time a release hits topps.com, most of the product already has a home. What's left is a small pool, sold at a fixed price, in a few minutes. Topps doesn't say how many boxes are in that pool. Baseball America noted that its EQL drop system doesn't disclose box counts either. (REPORTED)
Small pool + low price = bot money
Bots don't show up just because something is popular. They show up when there's a gap between what something costs and what it resells for. That gap is the profit on every checkout.
So I looked at the gap. I compared what topps.com charged per hobby box to what those boxes were selling for in September 2026. (If you want my rant on what Topps charges in the first place, that's in Blasters or Hobby? The Great Debate. This is a different problem.)
topps.com price vs. recent sold price. Sold prices are Sep 2026 estimates from SportsCardsPro and PriceCharting (Marvel is Jan 2026). (ESTIMATE, my chart)
2025-26 Topps Chrome Basketball is up about 150%. Bowman Draft Sapphire is up about 115%. Every box a bot grabs at release price on those is instant profit. The presale for Chrome Basketball sold out in about two minutes. (REPORTED, cllct)
Topps has even tried auctioning boxes instead. Its first Dutch auction for a First Day Issue box cleared at $1,750. (REPORTED, Yahoo Sports) That tells you Topps knows the fixed price is way under what people will pay.
Topps' First Day Issue Dutch auction, Dec 2025.
Connecting it back to Part 1
In Part 1, I found at least a dozen bot tools that list Topps as a target, plus a $79.99 "Topps Bot" and a tier list ranking them. (VERIFIED, my captures) People don't build and sell tools for a store unless the store keeps paying out.
Here's my argument in one line. When most of the boxes are spoken for before the public sale, and the few left are priced way under market, you've built the perfect target for a bot. The breaker program didn't create bots. But it shrinks the pool, and a smaller pool makes every checkout worth more to the people running them.
Okay, but here's the other side
I said I'd show you the evidence against my own argument. Here it is, because some of it is strong.
Pokémon has no breaker program, and it still gets botted to death. Pokémon Center doesn't sell cases to breakers the way Topps does. And in Part 1, I found that one cook group reportedly bought at least 42,000 items from Pokémon Center before Phantasmal Flames even launched. (REPORTED, PokeBeach) So bots clearly don't need a breaker program to show up. Hype and a price gap are enough.
Pokémon's answer was to print more. The Pokémon Company said it would increase production to deal with shortages. (REPORTED, VGC)
The Pokémon Company on reprints, Jan 2025.
When there's no gap, there's no bot problem. Look at the bottom of my price chart. 2025 Topps Chrome Baseball is selling for about what Topps charged. Up 1%. Nobody's running a bot to make a dollar a box. So the gap matters more than who got first dibs.
Topps is printing more, not less. One estimate put 2025 Topps Update at about 228 million cards, up nearly 40% from the year before. (REPORTED, Athlon Sports via Yahoo. The estimate's methodology isn't published.) Cardlines has also tracked big jumps in retail formats like mega boxes and tins. If breakers were soaking up a fixed pie, you'd expect less for everyone else. That's not clearly happening.
Breaks give people access they wouldn't have otherwise. I have to say this one as a breaker. A $900 box is out of reach for a lot of people. A $20 spot isn't. For a newer collector who wants one character or one team, a break might be the only realistic way in.
Topps NOW shows what happens when you print to demand. Topps NOW cards are sold for a set window, then printed to match orders. One 2025 Shohei Ohtani Topps NOW card sold 253,309 copies at $11.99. (VERIFIED) No sellout. Nothing to bot.
Print to demand. Everyone who wanted one got one.
Where that leaves my argument
So, is the breaker program the reason bots exist? No. Bots exist because a box that costs $370 can sell for $900. That gap would attract bots no matter who got the first cases.
But I still think the breaker program is a big part of why the bots win on Topps. It takes most of the supply off the table before the public ever sees it. It rewards the biggest spenders with more product and earlier access. And it leaves regular collectors in a tiny, fast pool where the fastest software wins. Topps didn't invent the problem. It built a system that makes it worse.
What would actually help
I break for a living, so I'm not asking Topps to shut breakers out. I'm asking for a system where the rest of us can see the rules. Here's what I'd want.
- Publish the split for each release. Rubin already gave rough numbers once. Put them on the product page. How much went to breakers, hobby shops, retail and topps.com.
- Say how many boxes are in each topps.com drop. Even a range. If there are 2,000 boxes for 50,000 people in the queue, we deserve to know that before we sit there refreshing.
- Stop tying allocation to Fanatics Live. If the leaked slides are right, streaming on the Fanatics-owned app helps you rank. Early access should be open to breakers on any platform, or it shouldn't exist.
- Reopen applications with public rules. Right now nobody new can apply. Small breakers and new shops should be able to see what it takes to get in.
- Print to demand on the hottest products. Topps NOW already proves it works. A preorder window with guaranteed fulfillment takes the air out of a bot's profit.
- Enforce limits, and be open about it. Real purchase limits, real bot cancellations, and a public note when orders get cancelled. Not a silent sweep that catches real collectors too, like the Pokémon Center cancellations I covered in Part 1.
Here's the thing. We don't really need Topps to hand us print runs. Collectors already work those out from the odds on the wrapper and the numbered parallels. If you know how many /99s exist and how often one hits, you can get a rough count of how many packs were made. What we can't figure out from our kitchen tables is where those packs went. How many cases went to breakers, how many to shops, how many to topps.com. That's the number only Topps has.
And staying quiet doesn't help Topps either. Fanatics didn't respond when Cardlines asked about the leaked documents. In this hobby, your reputation is everything. You don't earn trust by refusing to be questioned. You earn it by taking the criticism and showing your work.
Can anyone make them change?
Maybe. Courts are already looking at Fanatics, though not at this exact issue. Panini's antitrust case against Fanatics survived a motion to dismiss in March 2025, so its core claims are moving forward. (VERIFIED, court opinion) A collector antitrust lawsuit against Fanatics was dismissed with prejudice in June 2026. (REPORTED, Sports Collectors Digest)
Panini America v. Fanatics, March 2025.
There's also an old federal law, the Robinson-Patman Act, that deals with selling the same goods to competing buyers on different terms. Whether it applies to trading card allocation is a question for lawyers, and I'm not one. This isn't legal advice. I'm just pointing out the question exists.
What you can do right now
- Don't buy week one if you don't have to. Look at Chrome Baseball. The people who waited paid about what Topps charged.
- Ask your breaker where their product comes from. Good breakers will tell you. I will.
- Don't reward obvious bot flips. If someone has 40 sealed boxes up for double the day of release, you know how they got them.
Next time
So far we've covered the bots and who gets the boxes. Next, I want to zoom out and look at AI across the whole hobby. Auto-bidders on live auctions, AI grading, AI pricing tools, AI-made card art, and listings that aren't what they seem. Some of it helps collectors. Some of it is just a faster bot with a nicer name. I want to figure out which is which.
Update: Part 3 is live. I Built My Site With AI. I Still Don't Want It on My Cards.
Sources
Fanatics and Topps pages (VERIFIED)
- Fanatics acquires Topps, Jan 2022
- Fanatics Live launch, Jul 2023
- Fanatics Collect Pro breaker application
- Topps partners support page
- Fanatics Live 2024 Bowman Draft preview
- Topps NOW Shohei Ohtani card
Reporting
- Cardlines: Michael Rubin on breakers and pricing, Mar 2025
- Cardlines: the leaked partner system documents, Feb 2026
- Cardlines: Chrome Sapphire and Backyard Breaks, Feb 2026
- Cardlines: distributors and Topps direct accounts, May 2024
- Cardlines: the junk wax 2.0 debate, Apr 2026
- Sports Card Radio: Fanatics Live breaker leaderboard, Feb 2026 (archived)
- Sports Card Radio: top breakers revealed in leaked Fanatics documents, Jan 30, 2026 (archived)
- Sports Card Radio: breakers got pallets while collectors got sold out messages, Mar 2026 (archived)
- Sports Card Radio: anonymous letter on a pay-to-play breaker program, Apr 2026 (archived)
- Sports Card Radio: state of Fanatics Live, Apr 2026 (archived)
- Sports Card Radio: per-stream sales doubled in 18 months (archived)
- Sports Collectors Digest: GTS and Topps, Aug 2022
- Sports Illustrated: Topps joins the repack game, Mar 2025
- Yahoo Sports: breaking early and allocation, Jul 2025
- Yahoo Sports: Topps' first Dutch auction, Dec 2025
- Yahoo Sports (Athlon): 2025 Topps production, Jan 2026
- Yahoo Sports: Backyard Breaks' Whatnot accounts, Apr 2025
- Rochester Business Journal: WeTheHobby, Dec 2025
- Fortune: inside the rise of Whatnot, Jun 2025
- cllct: Chrome Basketball sells out, Nov 2025
- Baseball America: how EQL works, Feb 2026
- Sportico: Fanatics and GC Packaging
- Front Office Sports: Fanatics buys PWCC, May 2023
- VGC: Pokémon vows increased production, Jan 2025
- Card Scrubs: summary of the anonymous medallion letter, Apr 2026
- TicketNews: judge denies Ticketmaster's motion to dismiss, Sep 2026
Government and courts

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